Yerbasanta and The Reading project: Jardín Municipio Lector, were founded by Marta Rojas and Patricia Arroyave respectively in Colombia. Together along with their nephew: Martín Rojas, and Thomas Marufke (The German Leg) we make the team of Yerbasanta. Everything began with the idea of cultural empowerment within the community of Jardín. Before Yerbasanta existed, there was the project: Jardín Municipio Lector. Today, Yerbasanta not only supports this project but also represents a sustainable coffee value chain. See how we came to exist!
Once upon a time, the project leader, and founder, Patricia Arroyave -together with Marta Rojas- began with “La Hora del Cuento” or “The Story Hour” in the town of Jardín. There and then, she performed book readings in 2 rural and 2 urban schools, and in that time, the project reached up to 18 rural schools with official support.
They worked every day to support cultural empowerment. Then one day, they realized that in Colombia, the coffee consumed was: la pasilla or the leftovers from the coffee industry. To change that, they started with the presentation “El café es todo un cuento” or “Coffee is a Whole Story”. Here, they connected the promotion of reading with education for coffee consumption in Colombia, and for Colombians, on one presentation with coffee as a central theme.
One day, the official support for the Literacy Project – and the “Coffee is a Story” project were cut. Because of that, they created the brand Yerbasanta Coffee with the aim of supporting a coffee growing family, and create and operate a local sustainable value chain which also supported the literacy project: Jardín Municipio Lector.
Until finally, with the help of private support and coffee sales in Colombia, the project returned to 4 urban schools. We want to extend the project to all rural schools within the community of Jardín. As our success is measured by impact, this year we are expanding to consumers in Germany with the hope of reaching more schools.
Two Women Founders
The founders of Yerbasanta are two women who have devoted their lives to the artistic and cultural empowerment of their community. They are Marta Rojas and Patricia Arroyave. Patricia describes part of the story in the next video. Watch the video to learn more.
We are no typical business, see how we operate:
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